More media news! Leading German magazine Der Spiegel is going into the English-language business — and in a big way. Hoping to lure coveted English-speaking readers — and advertisers — Der Spiegel has launched a comprehensive English-language website filled with all of its Deutsche goodness, translated for Anglophones.
But that’s not all.
Already eager to expand and scale the operation, Der Spiegel is setting up a pan-European network of major national newspapers and magazines to create a single source for all things Euro — in English..
The move makes sense for struggling media outlets, but is a blow to Europhile hopes of preventing the ascent of English as the continent’s
de facto lingua franca.