Persol Going Incognito in Los Angeles


Bad-ass Italian sunglasses brand Persol is a long-time favorite of global celebs ranging from the iconic — Jack Nicholson, Marcello Mostroianni, Greta Garbo and Steve McQueen — to there merely famous like Cindy Crawford and Cathy Z-J. Now the firm is coming to the West Coast in a big — and bright — way with its roving interactive exhibition, Incognito.

Making its American debut in Los Angeles in June, the show (as seen above) already wowed shades-fans in Paris last year and Milan in 2006.

Incognito is Persol’s first-ever design event and combines video installations, mirror showcases and interactive surfaces — all the while presenting some of Persol’s grooviest glasses.

Incognito’s exact location has yet to be determined — but we’re showing up for the launch party and are optimistic about the goodie bag.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: