Persol Going Incognito in Los Angeles

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Bad-ass Italian sunglasses brand Persol is a long-time favorite of global celebs ranging from the iconic — Jack Nicholson, Marcello Mostroianni, Greta Garbo and Steve McQueen — to there merely famous like Cindy Crawford and Cathy Z-J. Now the firm is coming to the West Coast in a big — and bright — way with its roving interactive exhibition, Incognito.

Making its American debut in Los Angeles in June, the show (as seen above) already wowed shades-fans in Paris last year and Milan in 2006.

Incognito is Persol’s first-ever design event and combines video installations, mirror showcases and interactive surfaces — all the while presenting some of Persol’s grooviest glasses.

Incognito’s exact location has yet to be determined — but we’re showing up for the launch party and are optimistic about the goodie bag.

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