DISCOVERED IN COLOMBIA (1): Xoco Puro Chocolate


As loyal Transracial readers know, we were just in Colombia — and have a lot to report, beginning with Xoco Puro Chocolate, a haute chocolatier we found in Bogota’s hip Zona Rosa district.

Like New York’s Jacques Torres, Xoco is betting big on the whole single-origin trend, using chocolate entirely sourced from Colombia itself and helping to prove that the South American nation can grow far more than merely coffee and coca.

Indeed, Xoco is taking their hand-made chocolatey confections and sexing them up with Colombian fruits and spices — many hard to find here in the USA — and then decorating them with the ultra-groovy graphic scheme featured above. The unique branding element continues to Xoco bags and boutiques and helps establish Xoco’s premium bona fides and was cleverly created by LA-based design shop Creable Studio.

During our visit, we particularly enjoyed the orange-filled truffles and spicy, peppery bon-bons — just two of Xoco’s two dozen varieties.

Xoco Puro Chocolate: Av. Calle 82, No. 11-78 l.7
++ 57 1 6220443


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