OPENED: Jay-Z’s RocPopShop in Brooklyn


Today sees the Brooklyn debut of native son Jay-Z’s RocPopShop — the temporary, design-driven outpost of the music master’s Rocawear label.

Created in conjunction with Brooklyn-based architect David Ashen, the pimped-out trailer is totally glam — with 46-inch flat-screen tvs, custom gaming zone, mohair furniture and suede walls. There are also endless examples of Rocawear designs.

The 50-foot mobile boutique will stick around the Brooklyn Atlantic Terminal for a while before trailing Jay-Z on his upcoming US Tour.

Through May 3
Pacific Street @ Third Avenue


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: