OPENED: Jay-Z’s RocPopShop in Brooklyn

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Today sees the Brooklyn debut of native son Jay-Z’s RocPopShop — the temporary, design-driven outpost of the music master’s Rocawear label.

Created in conjunction with Brooklyn-based architect David Ashen, the pimped-out trailer is totally glam — with 46-inch flat-screen tvs, custom gaming zone, mohair furniture and suede walls. There are also endless examples of Rocawear designs.

The 50-foot mobile boutique will stick around the Brooklyn Atlantic Terminal for a while before trailing Jay-Z on his upcoming US Tour.

RocPopShop
Through May 3
Pacific Street @ Third Avenue
Brooklyn

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