LAUNCHED: Pet Airways

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Even as the travel industry spirals downwards, odd new concepts continue to emerge — including the latest, Pet Airways.

Launched this past week, the new airline is the first-ever aimed directly at transporting pets in the air. The idea is that instead of being relegated to B-list seating with check-on luggage or in over-head bins, beloved pets are placed squarely in the main cabin, totally first-class style.

For the moment Pet Airways can deliver favored animals between nearly 50 city pairs in comfort, style and security.

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