READY FOR LAUNCH: Vibe Magazine Spin-Off “The Most”

THE-MOST-AD

Despite the sad demise of dozens of magazines over the past 12 months, hip-hip bible Vibe is launching a spin off this summer — The Most.

This biannual print and web publication will debut on June 16 with an initial newsstand run of 300,000. Its accompanying website will go live a few weeks earlier.

So what is The Most mostly about? Embracing a “tabloid-themed” POV, the magazine will likely be a blend US Weekly and People with Vibe and The Source.

We’re staying tuned.

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