WE SALUTE: Saudi Lingerie Maverick Reem Assad


Saudi Arabia’s Reem Assad is a one-woman force for change.

A lecturer in banking and finance at Jeddah’s Dar al-Hekma Women’s College, she is a leading campaign to make life easier for women in this notoriously male-dominated society.

Here target: Women’s lingerie stores.

It appears as if nearly every female underwear store in Saudi Arabia is staffed by men, making it impossible for female customers to look over or — gasp! — try on undergarments before purchase.

Although a three year-old law mandates such stores have female staffers, this has not been the case.

Via Facebook and email, Assad is leading a campaign to finally staff lingerie stores with female tellers to make life just a drop less cumbersome for Saudi Arabia’s long-suffering women.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: